BrewDog Recipes - Now they've REALLY gone and done it!!!

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BrewDog Recipes - Now they've REALLY gone and done it!!!

Postby calumscott » Thu Feb 25, 2016 12:13

https://www.brewdog.com/lowdown/blog/diy-dog

They've just published all their recipes.

My flabber is gasted.

:hat: to those boys.

Must. Finish. Mashtun.
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Re: Now they've REALLY gone and done it!!!

Postby xCamel xSlayer » Thu Feb 25, 2016 12:28

Christ on a bike.
I've already downloaded and saved to favourites for the future!!
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Re: Now they've REALLY gone and done it!!!

Postby calumscott » Thu Feb 25, 2016 12:32

xCamel xSlayer wrote:Christ on a bike.


Yep, that just about sums it up!
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Re: Now they've REALLY gone and done it!!!

Postby xCamel xSlayer » Thu Feb 25, 2016 12:35

Is there any logic to offering up all these recipes!? I can't get my head around the "why?".
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Re: Now they've REALLY gone and done it!!!

Postby Crastney » Thu Feb 25, 2016 12:45

presumably they'll get lots of people adapting recipes and reporting back on successes, so they get a whole load of 'free' R&D.
if someone leaves a reply on their website stating that they added such and such hops to a specific recipe, (or altered it in any way at all) and it turned out brill, they be perfectly within their rights to take that and then brew it.

I guess it also puts pressure on other big breweries to let their recipes out there. it's the thin end of the wedge to getting brewing back in the hands of the amateurs.

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Re: Now they've REALLY gone and done it!!!

Postby supersteve » Thu Feb 25, 2016 12:49

:clap: :clap: :clap: :clap: :clap: :clap: :clap: :clap: :clap: :clap: :clap: :clap: :clap: :clap: :clap: :clap: :clap: :clap:
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Re: Now they've REALLY gone and done it!!!

Postby calumscott » Thu Feb 25, 2016 12:56

There is a lot of logic but I didn't think the UK market was *quite* ready for it yet. Perhaps it's down to their massive plans for the US market though.

In the states, the really big craft brewers that really don't want to sell out, get other craft brewers to brew their beers by just giving away the recipe. The way that alcohol is distributed in the states is really weird and there are restrictions on selling beers brewed in some states in others. I was hoping to find Red Brick beer from Atlanta at some of the big craft beer bars in New York last time I was there but was told that they just can't get it...

...solution, get someone to brew it somewhere that you can get it from. So "open sourcing" your beer is now a "thing".

Why have they done it now? We'll never know.

I think there are a few things at play:

1) Brewdog have made their brand by being disruptive. Doing things the "other way" from everyone else. This is quite definitely disruptive. After the somewhat damp squib that was their stout launch, they needed something big. While this is clearly something that has had a lot of effort put into it, perhaps the timing has been at least partly driven by that.

2) They're smart business people the brewdog guys. They'll have a lot of intelligence on the US marketplace and it's distribution problems from their collaborations with US craft brewers. Getting this out early will get them coverage, publicity, and get their beer (even if brewed by others) in front of the maximum number of drinkers over there.

3) Big positive anti-corporate publicity in the UK. Brewdog are by far the biggest craft brewer in the UK which opens the criticisms which come from nothing more than being bigger than the rest. You're a corporate, you're not a craft brewer etc. We see plenty of that sentiment on here... This is a clever counter to that. "We're giving back to our roots", "Corporates don't give up their secrets" etc.

4) They're now the first UK craft brewer of any scale to do it. Being first is often a good thing.

5) They've laid down the gauntlet to the actual mega-corps. "We've proved the quality and quantity of ingredients in our beer - I dare you..."
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Re: Now they've REALLY gone and done it!!!

Postby Mr. Dripping » Thu Feb 25, 2016 12:58

I think this is fabulous.
You will be able to get pretty close with all the detail they have provided.
Unless it has escaped my eyes, no yeast details or fermentation schedules......and you will have to build your own hop cannon to replicate their dry hop profile.
Enough information to keep homebrewers occupied for years without giving the whole game away.

Much kudos to them :hat:
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Re: Now they've REALLY gone and done it!!!

Postby octoscott » Thu Feb 25, 2016 13:12

Mr. Dripping wrote:Unless it has escaped my eyes, no yeast details or fermentation schedules......


It's all there!

Only thing missing the the time of the boil additions.

Fantastic publication!
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Re: Now they've REALLY gone and done it!!!

Postby Crastney » Thu Feb 25, 2016 13:16

I've never tried a BrewDog beer - nearly had one last night in Weatherspoons, but stuck with Lumberjack all night... feel a bit rough today.

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Re: Now they've REALLY gone and done it!!!

Postby robwalker » Thu Feb 25, 2016 13:21

Hope to see a few clones at the festival!
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Re: Now they've REALLY gone and done it!!!

Postby Diggerg » Thu Feb 25, 2016 14:14

Looking forward to trying the coffee imperial stout and my fave 5am.

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Re: Now they've REALLY gone and done it!!!

Postby supersteve » Thu Feb 25, 2016 14:22

the malt miller better increase their hop options on their kit builder.

if I cant get simcoe and nelson sauvin i'll have to go elsewhere.
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Re: Now they've REALLY gone and done it!!!

Postby KevinS » Thu Feb 25, 2016 14:26

Its really been a while since I've felt brewdog have done anything 'new', what with the likes of riffing of things like Stone's Enjoy By, but this really is something. Especially when you think they could have put all this in a book and sold it!

Hell, even with the PDF, if they put it in hardback I would still probably buy it!
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Re: Now they've REALLY gone and done it!!!

Postby supersteve » Thu Feb 25, 2016 14:30

I'd buy this as a hard back as a nice addition to my brewing books
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Re: Now they've REALLY gone and done it!!!

Postby calumscott » Thu Feb 25, 2016 14:31

There are companies out there that will bind you your very own copy...
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Re: Now they've REALLY gone and done it!!!

Postby KevinS » Thu Feb 25, 2016 14:33

calumscott wrote:There are companies out there that will bind you your very own copy...


I am tempted. Its too professionally done - surely they must be doing it.

On another, unsurprising, note but still interesting - they really do dry hop the hell out of things :D
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Re: Now they've REALLY gone and done it!!!

Postby calumscott » Thu Feb 25, 2016 14:34

It's a bit ouchy though... just ran a quote on the first one google popped up - £76.00!!
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Re: Now they've REALLY gone and done it!!!

Postby octoscott » Thu Feb 25, 2016 14:35

KevinS wrote:Especially when you think they could have put all this in a book and sold it!


Probably the most Punk thing they've ever done tbh...
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Re: Now they've REALLY gone and done it!!!

Postby Kyle_T » Thu Feb 25, 2016 14:42

Out of all that there is only one beer that appeals to me.

Next Brew: AG#63.

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Beer Brewed (2016): 90.0 Gallons
Beer Brewed (2017): 20.0 Gallons
Beer Brewed (2018): 0.0 Gallons

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Re: Now they've REALLY gone and done it!!!

Postby GrowlingDog » Thu Feb 25, 2016 15:06

I'm expecting the whole BrewDog range to start changing soon, I think the days of mega hop beers are numbered, and the market is saturated, we are starting to see it already in some of the craft brew pubs, what were once rows and rows of hoppy beers are making way for some more mainstream beers and more Porters and Stouts.

I don't think they are too worried about handing out their recipes as they know that quite soon they won't be brewing many of their current beers.

Thats just my thoughts on what could be happening, although I could be completely wrong.
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Re: Now they've REALLY gone and done it!!!

Postby 5hats » Thu Feb 25, 2016 15:28

Some of them look like bollocks. This Is Lager with its "ten times the hops of most industrial lagers" has a total of 30g of hops in. Citra, with a claimed 70 IBU, has 2.5g of citra for bittering.
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Re: Now they've REALLY gone and done it!!!

Postby Zod » Thu Feb 25, 2016 15:32

great spot, Calum! Have been looking to do a Dead Pony for my next brew. Now the looking is over....

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Re: Now they've REALLY gone and done it!!!

Postby supersteve » Thu Feb 25, 2016 15:34

5hats wrote:Some of them look like bollocks. This Is Lager with its "ten times the hops of most industrial lagers" has a total of 30g of hops in. Citra, with a claimed 70 IBU, has 2.5g of citra for bittering.


A lot of the bittering will come from the final 37.5g of citra at the end.
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Re: Now they've REALLY gone and done it!!!

Postby supersteve » Thu Feb 25, 2016 15:45

To be honest the more I look at these the more I think they will be far too expensive for me to reproduce any of them.
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